Reebok Returns to Golf in Collaboration With Bryson DeChambeau
The Internet's Most Popular Golfer Teams Up With Reebok to Release New Performance Gear
Ever since the pandemic, there’s been a massive upsurge of interest in golf. Not since the days of Tiger Woods dominating the sport in the early 2000s have so many young people picked up a set of clubs and experienced the joy and the agony of golf. In part, that’s because in many places during the lockdowns golf was the only sport with built-in social distancing, so active people who would otherwise have been playing basketball, soccer or volleyball stepped outside their comfort zones and tried golf for the first time.
But there’s another reason golf has exploded in popularity: social media, and YouTube and TikTok in particular. A handful of social media personalities and golfing celebrities have been taking a sledgehammer to golf’s reputation as dowdy, exclusive, elitist and boring, and one man in particular stands head and shoulders above his peers in that regard: Bryson DeChambeau.
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Bryson has more than three million followers across his YouTube and TikTok pages, with popular videos including his attempts to hit a hole-in-one over his glass mansion or his scramble to break 50 with NFL legend Tom Brady. In other words, while there can be serious debate about who the best golfers are at the moment, there is no debate about who is the most influential or who has the most reach or largest following, which is why it was such a coup for Reebok to secure an endorsement deal with DeChambeau.
Today, Reebok has officially unveiled Reebok Golf, available for purchase on March 25 in select retailers worldwide and on the Reebok.com website, and we’ve been privileged to get a glimpse at their launch offerings.
The headline shoe, the first of three, will be the Nano Golf ($130 MSRP), an adaptation of their best-selling Nano series of performance footwear. Eagle-eyed fans will have already spotted Bryson sporting the Nano Golf on the LIV Golf tour, and he’s had nothing but good things to say about the shoe: “It’s an honor to usher in Reebok’s return to golf with the debut of the Nano Golf, a performance golf shoe that offers premium performance support while focusing on innovation and style to expand the sport to new athletes.”
But the story doesn’t end with just the Nano Golf. Reebok is also paying homage to their most iconic basketball affiliate of all time, Allen Iverson, with the Question Golf ($180 MSRP), with a silhouette and materials that call back to the most famous of Iverson’s signature basketball shoes.
Finally, they’re also adding a signature Reebok design element to the classic golf shoe style with the OG Pump Golf ($200 MSRP), featuring pebbled, weatherproof leather and a saddle design in the upper.
Sneakers don’t tell the whole story. Reebok is also unveiling a range of performance polos, layered outwear, and golf-specific pants and shorts for men and women, all boasting their signature RBK-DRY moisture-controlling technology.
Bryson has the reputation of being extremely detail-oriented, not only with his swing but with his equipment, so be sure that this collaboration went through a lot of experimentation and fine-tuning before today’s reveal. The entire collection will be available for purchase, in-store and online, later this month (March 25, to be precise), but expect future Reebok x Bryson DeChambeau collaborations in the near future — and hopefully for years to come.
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